Motarme Blog

B2B Lead Generation

29 Aug

[**The Future of B2B Sales: 2025 to 2030**](/content/the-future-of-b2b-sales-2025-to-2030/ "The Future of B2B Sales: 2025 to 2030"/index.html)

B2B sales is changing faster today than at any time in the past thirty years. By 2030 the way businesses sell to other businesses is going to look dramatically different. This accelerating change is driven by technology, primarily the rise.

12 Aug

[**Anatomy of a High Converting Case Study**](/content/anatomy-of-a-high-converting-case-study/ "Anatomy of a High Converting Case Study"/index.html)

Case studies are one of the most powerful tools in B2B sales. People often dismiss company claims as ‘marketing’, but they trust the experiences of other customers. Your prospects are asking, ‘Where have you done something like this for someone?

30 Jun

[**Using LinkedIn for B2B Sales Lead Gen**](/content/using-linkedin-for-b2b-sales-lead-gen/ "Using LinkedIn for B2B Sales Lead Gen"/index.html)

Checklist for Using LinkedIn for B2B Lead Generation Most B2B companies in the €2m to €40m revenue range already generate sales leads using a mix of your website, sales outreach (via email and/or phone), customer referrals, tradeshows and business events.

06 Jun

[**How to Plan Your Lead Generation Campaign: Goals, Audiences, Message**](/content/how-to-plan-your-lead-generation-campaign-goals-audiences-message/ "How to Plan Your Lead Generation Campaign: Goals, Audiences, Message"/index.html)

“There are only two things you can start without a plan: a riot and a family …” Groucho Marx Planning your lead generation campaign is the difference between success and failure. Most B2B businesses want to generate more sales. And

20 May

[**The Future of B2B Sales in 2024**](/content/the-future-of-b2b-sales/ "The Future of B2B Sales in 2024"/index.html)

Business-to-business sales have undergone some major shifts in the past 5 decades, supported by technologies ranging from CRM systems to auto-dialers. Books like “Strategic Selling,” “SPIN selling” and “The Challenger Sale” have also influenced how sales teams approach their job.

28 Mar

[**Top Questions to use During B2B Sales Calls**](/content/top-questions-to-use-during-b2b-sales-calls/ "Top Questions to use During B2B Sales Calls"/index.html)

When you are trying to sell, it’s natural that you want to talk about what your product or service can do. But you shouldn’t rush straight in to pitching your solution on a first sales call with a new prospect.