Tag: Aristotle

16 Aug

[**Using words to convince, not confuse**](/content/using-words-to-convince-not-confuse/ "Using words to convince, not confuse"/index.html)

How difficult is it to communicate precisely what we mean?  In marketing, PR, sales (and in many other walks of life) you must be able to convey your message concisely, unambiguously and in a way that strikes a chord with the recipients.